New Mitas Brand Bicycle Tires

Rubena bicycle tires will gradually be re-branded to the Mitas brand. ČGS HOLDING a.s., which owns both manufacturers, is continuing with the consolidation of its portfolio under the Mitas brand. Off-road tire manufacturer MITAS a.s. is one of the foremost European producers of farm equipment tires, but its assortment also includes industrial, motorcycle, aviation and, newly, bicycle tires. At the start of April 2015 the Mitas brand portfolio will expand, starting with premium Rubena bicycle tires and, gradually, the entire assortment made by this traditional Czech manufacturer will be re-branded to Mitas by mid-2016.

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